Designer bag charms are increasingly popular, with the trend for accessorizing handbags making a comeback on the runway. Leading this movement is Miu Miu, which presented its AW24 collection featuring bags that exude a lived-in look, adorned with ropes, beads, and unique charms. This runway trend quickly gained traction on TikTok, sparking a viral movement among fashion enthusiasts.

Long before social media trends, Jane Birkin famously embraced a casual approach to accessorizing her iconic Hermès bag. She personalized her handbags with stickers, ribbons, and chains, adding character to otherwise simple designs. Birkin’s unique style transformed her bags into cherished keepsakes, blending practicality with sentimental value.

While emulating Birkin’s effortless style is appealing, styling your handbag with every trinket you’ve collected might feel overwhelming. To achieve a refined look, consider starting with a designer charm for a sophisticated touch. Pair it with a subtle luxury bag to create an investment-worthy ensemble, and then embellish it with creative charms—go ahead and make it fun!

From Bottega Veneta’s versatile notebook on a chain to Loewe’s whimsical olive keyring and Mulberry’s customizable initial tag, continue reading for the most sought-after designer bag charms available now.

Top Designer Bag Charms

Miu Miu Leather Handbag Keychain

Miu Miu’s bag charm features a mini replica of its popular Arcadie top-handle bag, crafted in Italy from soft calf leather. This playful design is a stylish way to express your love for the brand. Price: £810.

Loewe Olive Bag Charm

Loewe’s olive keyring stands out for its playful design, reflecting the creativity of Jonathan Anderson. Price: £425.

Burberry Thomas Bear Madeira Woven Charm

Burberry’s adorable mascot, Thomas Bear, adorned in the brand’s iconic check, adds charm to any bag. Price: £300.

Chloe Kerala 25 Brass Key Charm

This Chloe keyring combines equestrian heritage with fun charms such as a horse, horse shoe, pineapple, and Eiffel Tower. Price: £465.

Loewe Donut Gold-tone Chain Strap

Loewe’s chain strap offers a sophisticated twist on the bag charm trend, crafted with chunky links and letter embellishments. Price: £550.

Gucci Owl-shaped Bag Charm

This delightful owl charm showcases Gucci’s creativity with vibrant leather hues and the signature GG emblem. Price: £305.

Anya Hindmarch Raffia Cherries Charm

Anya Hindmarch’s summer arrival features a cheerful cherry charm in raffia, making it a fun addition to her iconic eye straw bags. Price: £175.

Anya Hindmarch Eyes Studded Charm

This unique robot character charm, made from ink green leather and silver studs, provides a more subtle yet playful option. Price: £290.

Louis Vuitton Fleur de Monogram Bag Charm

Keep it classic with Louis Vuitton’s Fleur de Monogram charm, featuring a convenient snap hook for easy attachment. Price: £330.

Hermès Rodeo Pegase MM Charm

This exquisite Hermès charm is crafted from lambskin and calfskin, available in a range of vibrant colors. Price: £670.

Fendi Nano Baguette Charm

Fendi introduces a mini version of its beloved Baguette bag, complete with functional features like a credit card holder. Price: £810.

Bottega Veneta Mini Notebook Charm on Strap

This practical pink charm serves as both a stylish accessory and a notepad, ideal for jotting down quick notes. Price: £260.

Mulberry Bi-colour Leather Keyring

For those seeking uniqueness, Mulberry offers a range of keyrings, with the leather initial charm being a versatile and thoughtful option. Price: £55.

Prada Mini Icon Re-nylon Bag Charm

Reimagined from the classic Vela backpack, this mini charm retains all the beloved features in a compact size. Available in multiple colors, Price: £690.